SBS guest faculty member, Dr. Bruce Katz presents an informative lecture on Digital Marketing Strategies and Marketing Tips for a Successful Cosmetic Practice during the Practice Management Symposium at the 2016 South Beach Symposium in Miami Beach, Florida. Dr. Katz outlines the three most important goals for a successful marketing strategy as (1) acquire new patients, (2) get existing patients to return and (3) get all patients to spend more money while at your practice. Dr. Katz offers strategies to accomplish these three important objectives during this impactful presentation.
- 3 most important goals for successful marketing strategy
- How to acquire new patients
- How to get existing patients to return
- How to get all patients to spend more money while at your practice
- How to treat your practice as a business
- What should my marketing budget be?
- Mobile marketing
- Social media
- Paid search